The sum of your personal and unique attributes that differentiates you from your peers and enables you to provide that definitive quality of work that best represents who you are. Attributes like your core values, motivational skills, leadership strengths, passions, purpose, and mission are your attractive forces that bond, build, and enhance your brand.
Your brand is your REPUTATION. And how you build your reputation depends on how you communicate your unique personal brand to the world. You need to integrate your value propositions in everything you do to communicate a clear, consistent, and visible message.